FACILITATING BRAND STRATEGY

Date/Time
3/11/2022
9:00 AM - 12:00 PM Eastern
Event Description
In this workshop participants will learn the "Brand Mountain Framework", a methodology for brand strategy and visioning.  Whether you want to improve your branding or you’re helping a department or an organization develop their brand, you’ll find this framework very valuable.
Location
Virtual
, MA 02108
Contact Person
BFR
Details
Date:  March 11, 2022 9am-12pm
Virtual
  • Consultants:  Do you have a compelling professional brand?  Do you want to help clients develop their brand?
  • Internals:  Does your department know where they fit in the organization's value chain?
In this workshop participants will learn the "Brand Mountain Framework", a methodology for brand strategy and visioning.  Whether you want to improve your branding or you’re helping a department or an organization develop their brand, you’ll find this framework very valuable.  We’ve invited a non-profit client (4-6 staff) and we will follow as Daniel facilitates the branding framework with them.  You/we will have an opportunity to chime in or to ask questions from time to time.  Come add “facilitating brand strategy” to your professional toolkit!

Takeaways
  • Understand the foundational principals of branding and the Brand Mountain Framework
  • Understand how to utilize the framework to advance the branding and marketing efforts for your clients or for an organization
  • Experience how the structure of the framework can support facilitation of a brand or visioning offsite
  • Learn exercises that help groups to answer key strategic issues such as positioning and Value Proposition
  • Understand how to translate the concepts into a structured plan of action
About the Presenter:
Daniel Vogelzgang is an independent consultant delivering workshops, facilitation, brand strategy, design and marketing solutions. He is regularly sought out to facilitate off-site retreats for senior executives from start-ups to large organizations. Daniel's clients include enterprise software firms, non-profits, universities, financial services firms, and consumer brands. Previously, Daniel was a partner of Soldier Design, an influential consumer experience company. Daniel lives with his wife and three children in Reading, MA.

Member Cost: $30, Non-member cost: $45
 
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