In this workshop participants will learn the "Brand Mountain Framework", a methodology for brand strategy and visioning. Whether you want to improve your branding or you’re helping a department or an organization develop their brand, you’ll find this framework very valuable.
Consultants: Do you have a compelling professional brand? Do you want to help clients develop their brand?
Internals: Does your department know where they fit in the organization's value chain?
In this workshop participants will learn the "Brand Mountain Framework", a methodology for brand strategy and visioning. Whether you want to improve your branding or you’re helping a department or an organization develop their brand, you’ll find this framework very valuable. We’ve invited a non-profit client (4-6 staff) and we will follow as Daniel facilitates the branding framework with them. You/we will have an opportunity to chime in or to ask questions from time to time. Come add “facilitating brand strategy” to your professional toolkit!
Takeaways
Understand the foundational principals of branding and the Brand Mountain Framework
Understand how to utilize the framework to advance the branding and marketing efforts for your clients or for an organization
Experience how the structure of the framework can support facilitation of a brand or visioning offsite
Learn exercises that help groups to answer key strategic issues such as positioning and Value Proposition
Understand how to translate the concepts into a structured plan of action
About the Presenter: Daniel Vogelzgang is an independent consultant delivering workshops, facilitation, brand strategy, design and marketing solutions. He is regularly sought out to facilitate off-site retreats for senior executives from start-ups to large organizations. Daniel's clients include enterprise software firms, non-profits, universities, financial services firms, and consumer brands. Previously, Daniel was a partner of Soldier Design, an influential consumer experience company. Daniel lives with his wife and three children in Reading, MA.
Member Cost: $30, Non-member cost: $45
