CREATING YOUR PERSONAL OR ORGANIZATIONAL BRAND (for internals & consultants)
Date/Time
11/3/2016 9:00 AM - 12:30 PM Eastern
Event Description
Do you have a compelling personal/professional brand? For internals, where does your department fit in the organization's value chain? In this workshop, you'll learn to apply brand strategy to your professional or organizational brand.
Location
Non-Profit Center 89 South St Boston, MA 02110 UNITED STATES
Do you have a compelling personal/professional brand?
Do you know your value proposition?
For internals: where does your department fit in the organization's value chain?
In this workshop participants will learn the "Brand Mountain Framework", which is a core methodology for client work in brand strategy and visioning facilitation. We will discuss how to apply the framework to facilitate branding for participant’s clients or their respective organizations.
The workshop is intended for externals and internals - consultants and coaches who want to apply brand strategy to their personal or business brand, and internals who want to apply the strategy to their company's brand. There will be large amounts of directed time for application within small groups.
TAKEAWAYS
Understand the foundational principals of branding and the Brand Mountain Framework
Understand how to utilize the framework to advance the brand(ing) and marketing efforts for yourself and/or for your clients or organization
Experience how the structure of the framework can support facilitation of a brand or visioning offsite
Understand how to translate the concepts into a structured plan of action
Learn exercises that help groups to answer key strategic issues such as positioning and Value Proposition
Presenter: Daniel Vogelzang
Daniel Vogelzgang is an independent consultant delivering workshops, facilitation, brand strategy, design and marketing solutions. He is regularly sought out to facilitate off-site retreats for senior executives from start-ups to large organizations. Daniel's clients include enterprise software firms, non-profits, universities, financial services firms, and consumer brands. Previously, Daniel was a partner of Soldier Design, an influential consumer experience company. Daniel lives with his wife and three children in Reading, MA.
