THE ART OF PERSUASION: HOW TO ENGAGE YOUR AUDIENCE WITH A COMPELLING STORY
Date/Time
4/10/2025 5:00 PM - 6:30 PM Eastern
Event Description
The best facilitators know that telling a compelling story is one of the most effective ways to influence and persuade their audience. In this workshop you'll learn the 3 elements that generate compelling stories: Ethos, Logos and Pathos (ELP).
The best facilitators know that telling a compelling story is one of the most effective ways to influence and persuade their audience. In this workshop you'll learn the 3 elements that generate compelling stories: Ethos, Logos and Pathos (ELP), which derive from Aristotle’s "Rhetorical Triangle". You will have an opportunity to practice using ELP to craft a story that will engage you’re audience and inspire them to action. And, true to BFR workshops, you will learn from each other through shared feedback and insights.
Take-Aways
Understand the elements of persuasion.
Utilize the framework to be a better communicator/business storyteller
Receive valued feedback from peers
Presenter: Charlotte Dietz, Communications Coach, Co-founder SpeakWell Partners
Twenty years successfully preparing leaders for keynotes, strategic communication, TEDx Talks, VC/funding pitches, board & conference presentations.
